At the Tour de France 2014, FlessnerSchmitz was appointed by NetApp to carry out their Corporate and Partner cycling hospitality program. We implemented events at 7 stage locations, including London, Lille, Hautacam and Paris. We customized the standard VIP offers by creating client-specific programs that included lunches, meet & greets, and workshops. We organized a dinner reception for 200 guests together with the pro cycling team in Paris for the final stage of Le Tour. We were responsible for the entire guest process: invitations, online registration, ticket sourcing & allocation, gift sourcing, logistics on site, partner funding and factoring. Former pro cyclists whom we sourced as our expert hosts provided entertainment for the guests.